In line with the strategies, target market countries are determined, and in each country, they are elements that should not be ignored, besides the priority, opportunities and threats.
Target Market Selection
With the facilitation of communication and transportation facilities and the decrease in the importance of borders, the whole world has become a big market place for every company.
You also want to get your share from this market and export, but like any exporter, you have questions to answer:
• Where are the customers?
• In which countries should I call customers?
• Which countries should I focus on?
• I will export for the first time. Where should I start?
• Where should the target market be?